Rwanda Convention Bureau
Digital Marketing Specialist at Rwanda Convention Bureau (RCB): (Deadline 5 May 2025)
Position: Digital Marketing Specialist
Terms of Reference
Destination Marketing Department
- Contribute to and implement RCB’s digital marketing strategy.
- Create editorial content for web and social media use (audio-visual, infographics, etc).
- Prepare social media packs for flagship events, initiatives, and campaigns.
- Monitor and analyze web and social media engagements
- Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution.
- Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials.
- Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few.
- Design and produce materials for digital distribution (mailing list, web banners, gifs…)
- Lead the development and promotion of immersive virtual reality (VR) content and 360° digital tours to showcase Rwanda’s MICE infrastructure and experiences, enhancing global visibility and engagement.
- Utilize advanced analytics and AI-based insights to develop, track and report on the effectiveness of digital campaigns, recommending improvements to increase traffic, engagement, and lead conversion for Rwanda’s MICE offerings.
Qualification
- Bachelor’s degree in digital marketing, IT, communications, graphic design, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry.
- Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite
- Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing)
- Proven experience in developing and implementing successful digital marketing campaigns.
- Familiarity with website analytics tools such as Google Analytics.
- Excellent communication skills, including the ability to write engaging and effective copy for online audiences.
- Knowledge of the latest digital marketing trends and technologies.
- Experience working with social media influencers and managing social media accounts.
- Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements.
- Strong attention to detail and excellent organizational skills.
- Excellent design skills.
NOTE: Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.
Deadline: 5th May 2025
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