Media Planning and Brand Coordinator at MTN Rwanda: (Deadline 10 November 202)

Media Planning and Brand Coordinator at MTN Rwanda: (Deadline 10 November 202)

Job Responsibilities:

• Develop media strategy and manage media operations – ensuring timely placement, review, reporting and withdrawal of marketing campaigns to ensure value optimization for the business.
• Ensure media spend is within approved budget limits.
• Ensure integration of digital media channels in the overall media operation and executions.
• Manage the formulation of effective media addressing brand/business issues.
• Effectively manage media houses by setting and monitoring clear KPIs.
• Evaluate the impact of MTN sponsored media shows and make appropriate recommendations to the business regarding retention or cancelation of sponsoring shows.
• Manage contract negotiations with media houses and ensure contracts are up to date.
• Build and maintain strategic relationships with Media agencies and partners.
• Seek an understanding of the brand strategy to develop annual media and campaign specific plans.
• Ensure the Brand’s health is impacted by identifying and using media that positively impacts on the Brand health indicators.
• Effectively coordinate the traffic between MTN and its Creative Agency to ensure the overall execution of plans on time and to agreed priorities.
• Submission of Creative Agency activity/campaign reports in a timely manner.
• Marketing/Brand specialist for MTN’s Enterprise Business Unit (EBU) and Mobile Financial Services (MFS), as well as other Business Units as may be required.
  • Translate business objectives for EBU and MFS into Marketing objectives.
    • Assists segment/product owners to develop briefs for the creative agency.
  • Develop the marketing strategies, tactics and implement marketing plan for EBU and MFS Business Units.
    • Identify target market segments and advise on best way to communicate product.
    • Work with the relevant products team on campaigns
  • Collaborate with EBU and MFS business owners to identify gaps and opportunities within these segments/product portfolios and develop initiatives and action plans to proactively respond to the market’s needs.
  • Champion and distil the Voice-of-the-Customer insights. Ensure a validated customer need is at the center of all initiatives.
  • Liaise with the legal division in ensuring proper negotiation and compliance to all relevant contractual agreements (MOU’s & SLA’s)

Job requirements

• Bachelor’s degree in Marketing, Sales, Media, PR and Social Sciences
• 3 years in the Brand or Integrated Marketing and Communication field

How to apply:

All interested candidates are requested to send their application letters and updated curriculum
vitae together with copies of their academic credentials not later than
10 th November 2021 at 5:00 pm through the job’s platform on: [email protected]

Note: Only qualified applicants will be contacted within 14 days after their submission.
We strongly encourage applications from women and individuals with disabilities.