Digital Media and Event Officer at Development Bank of Rwanda (BRD): (Deadline 8 March 2025)

Digital Media and Event Officer at Development Bank of Rwanda (BRD): (Deadline 8 March 2025)

VACANCY ANNOUNCEMENT

The Development Bank of Rwanda (BRD) Plc is Rwanda’s only National Development Bank mandated to support Rwanda’s Vision 2050 development agenda. Over the past five years, the bank has registered exponential growth contributing to socio-economic development, strengthening institutional and human capacity, fostering corporate governance and risk management practices.

The Bank is implementing the revised strategic plan for 2024-2028 which is appropriately aligned to the country’s strategic direction enabling the Bank to unlock better value creation for its stakeholders by supporting entrepreneurs, addressing market failures, and impactful socioeconomic development.

To deliver on its bold vision and impactful objectives, the Bank’s expanded and refocused mandate is underpinned on four strategic focus areas:

• Availing transformational finance.
• Increasing green financing for a resilient future.
• Driving scale and impact.
• Fostering innovation and technology.

To achieve its strategic mandate, BRD recognizes the importance of strengthening its human and institutional capital to drive sustainable development and ensure the Bank remains a center of excellence in the financial sector.

BRD is committed to respecting gender equality and disability norms. We promote gender-responsive practices. Qualified candidates particularly females and persons living with disabilities are encouraged to apply.

To help accomplish this ambitious and exciting vision, the Development Bank of Rwanda (BRD) would like to recruit suitable qualified candidates to fill the following positions:

Contract Terms – Open-ended

Purpose of the Job:

Manage the organization’s digital presence across social media platforms and executing corporate events.

Main Responsibilities of the Job:

• Develop and implement digital marketing strategies to enhance brand visibility and engagement.
• Create and manage content for digital platforms, including social media, websites, email campaigns, and paid advertisements.
• Monitor and analyse digital marketing performance using tools like Google Analytics, social media insights, and email metrics to optimize campaigns.
• Drive website traffic through SEO, SEM, and other online marketing techniques.
• Manage online advertising budgets, ensuring effective resource allocation and return on investment.
• Oversee the management and content creation of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Develop social media content calendars and ensure timely posting to engage target audiences.
• Monitor social media conversations, respond to inquiries, and manage online reputation.
• Track social media metrics and report on growth, engagement, and content performance.
• Plan and coordinate all aspects of internal and external events, including logistics, invitations, and vendor management.
• Organize both virtual and in-person events such as conferences, workshops, product launches, and promotional events.
• Work closely with cross-functional teams to ensure event goals and objectives are aligned with the organization’s strategy.
• Manage event marketing efforts, including promoting events through digital channels, social media, and email campaigns.
• Ensure events run smoothly by managing timelines, budgets, and on-the-day coordination.
• Develop and execute campaigns to support product launches, marketing initiatives, and brand-building activities.
• Create digital marketing assets such as banners, emails, videos, and promotional content to support event promotion.
• Ensure all digital content aligns with the brand’s voice, values, and objectives.
• Analyse the effectiveness of digital marketing campaigns and events, providing insights and recommendations for improvement.
• Provide regular reports on digital marketing metrics (website traffic, engagement, conversion rates) and event performance.
• Track KPIs for both digital marketing and event management efforts and assess overall success.
• Collaborate with internal teams, external partners, and stakeholders to ensure the seamless execution of digital marketing and event activities.
• Maintain strong communication with vendors, suppliers, and event partners to manage logistics and fulfil event requirements.
• Serve as the point of contact for event attendees, addressing inquiries and providing excellent customer service.

Performance indicators

• Digital Campaign Effectiveness:Engagement rate, click-through rate (CTR), and conversion rate of digital marketing campaigns.
• Website Traffic Growth:Increase in website visitors, time spent on site, and pages viewed.
• Social Media Engagement:Growth in followers, likes, shares, and comments across platforms.
• Event Attendance:Number of attendees compared to event goals and registration numbers.
• Event Satisfaction:Post-event feedback and satisfaction scores from participants.
• Lead Generation:Number of qualified leads generated through digital marketing efforts.
• SEO & SEM Performance:Improvement in search engine ranking and ROI from paid search campaigns.
• Content Performance:Metrics on the reach, engagement, and effectiveness of digital content (blogs, videos, ads).
• Budget Efficiency:Adherence to budget and return on investment (ROI) for digital marketing and event campaigns.
• Reporting Accuracy & Timeliness:Consistency and punctuality in delivering campaign and event performance reports.

Working relationships

• BRD All Departments & the public

Professional, academic qualifications and experience

• Bachelor’s degreein marketing, Communications, Public Relations, Business Administration, or a related field.
• Digital Marketing Certifications(e.g., Google Ads, HubSpot Inbound Marketing, Facebook Blueprint, or similar).
• Event Management Certification(e.g., Certified Meeting Professional (CMP), Event Planning Certification).
• Proficiency in SEO, SEM, and Analytics tools(Google Analytics, SEMrush, Moz, etc.).
• Familiarity with email marketing platforms(Mailchimp, Constant Contact, etc.) and social media management tools (Hootsuite, Buffer, etc.).
• Strong project management skillswith the ability to manage multiple tasks simultaneously.
• Excellent written and verbal communication skillsfor content creation and event coordination.
• Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, etc.) is a plus.

Core competencies

• Digital Marketing Expertise:Deep understanding of digital marketing strategies, including SEO, SEM, content marketing, and paid advertising.
• Event Planning & Coordination:Ability to plan, organize, and execute both virtual and in-person events successfully.
• Content Creation & Management:Strong skills in creating engaging and effective content for websites, social media, and email campaigns.
• Social Media Management:Proficiency in managing and growing social media platforms with strategic content and engagement tactics.
• Project Management:Strong organizational and multitasking skills to manage multiple projects, campaigns, and events simultaneously.
• Analytical & Reporting Skills:Ability to analyse digital marketing campaign performance and event outcomes, using data to make informed decisions and optimizations.
• Creative Thinking:Innovative approach to developing marketing materials, event concepts, and strategies to attract and engage audiences.
• Branding & Messaging:Understanding of brand identity and consistency, ensuring all marketing materials align with the organization’s voice and mission.
• Communication Skills:Excellent written and verbal communication, with the ability to interact with various internal and external stakeholders.
• Customer-Centric Focus: Ability to understand target audiences and tailor campaigns and events to meet their needs and preferences.

Application Guidelines:

Interested candidates should apply online (https://www.brd.rw/careers/ ) and upload application documents including Curriculum Vitae, copies of degree certificates and professional certificates, motivation letter, names of three previous supervisors (as one document) as well as their emails and telephone.

Only online applications shall be considered.

Email-only for inquiries (not application): [email protected]

Address all applications to the Head, Human Capital, and Corporate Services of BRD.

Deadline for application: March 8, 2025.

The employment package is highly competitive and attractive.

Only Candidates with the right qualifications and relevant experience shall be shortlisted and contacted for a written test.

Done in Kigali,February 21, 2025.

CLICK HERE TO READ MORE AND APPLY