Director of Marketing and Institutional Advancement (DOMIA) at University of Kigali: (Deadline 15 October 2021)
UNIVERSITY OF KIGALI (UoK)
JOB VACANCY
Role Title: Director of Marketing and Institutional Advancement (DOMIA)
University of Kigali, one of the leading Higher Learning Institutions in Rwanda is looking to fill the position of Director of Marketing and Institutional Advancement (DOMIA) who will be responsible for designing and implementing a Sales and Marketing Strategy. The position reports to the Deputy Vice Chancellor, Academic Affairs.
Role Purpose
The Director of Marketing and Institutional Advancement will oversee all marketing, sales, brand communications, stakeholder management, customer service and fundraising activities of the University of Kigali. This primarily involves developing and implementing strategies to strengthen the University’s market presence and help it find a “voice” that will make a difference. The DOMIA will be an experienced marketing/advancement professional with a passion for the job, with some experience in educational or service marketing. He/she will be a skilled marketing strategist and able to drive creativity and enthusiasm in others
Reports To
Deputy Vice-Chancellor – Academic
Dotted Line to Deputy Vice Chancellor – Institutional Advancement, Research, & Innovation
Direct Reports
Sales and Fundraising Officers
Customer Service and Alumni Management Officers
Brand Communications Officers
Business Unit
Office of the Deputy Vice Chancellor – Academic
Location
Kigali, Rwanda
Internal Relationships
Deputy Vice Chancellor – Institutional Advancement, Research
& Innovation
Vice Chancellor’s Office
Director, Academic Quality
Deans and Principals
Heads of Department
External Relationships
Students
Foreign Investors/Partners
Shareholders
Alumni
Regulatory Authorities
Potential customers
Governments
Key Results Areas
Strategy & Policy Development
Business Development
International Business Development
Alumni Management
Fund Raising & Sales
Stakeholder Management
Customer Service Management
Brand Communications
SUMMARY RESPONSIBILITIES
Raising Funds
Alumni Management
Promotion of institutional growth
Promotion of goodwill with stakeholders
Promotion of good image for the University
Develop and implement external communications plans and strategies that grow and improve the corporate image and builds, manages and sustains positive reputations for all School, Departmental and Executive Education Programmes
Maintain the UoK website and appropriate social media platforms for all UoK Programmes
Facilitate open, regular, timely and seamless two-way communication between UoK and its key stakeholders
Has overall responsibility for media relations, branding, marketing communications and reception points
Serve as a corporate image steward by ensuring adherence to UoK corporate image principles and ensuring consistency and harmony in all brand communications
Constantly look for opportunities to sell more of the UoK’s products and services
Develop integrated communications for every programme in UoK
JOB SPECIFICATION
Education
Degree in business administration, economics, commerce, or related field
MBA Marketing and/or CIM UK Qualification (Professional Chartered Marketer)
Experience
Minimum of Five (5) years’ experience in various aspects of marketing
Demonstrated ability to work with ambiguous evidence and adapt effectively to changing circumstances
Proven track record in Educational and/or Service Marketing
Proven track record in handling Institutional Advancement and/or Alumni Management Assignments
Competency Requirement Skills/Abilities:
Excellent leadership and organizing skills
Analytical and creative thinking
Culturally aware and politically savvy to navigate and negotiate with international government agencies and diverse markets while handling the operational challenges of foreign markets.
Self-motivated yet customer-focused
Proficient in University of Educational Marketing
Ability to develop budgets
Must be able to identify, creatively structure, negotiate, and execute complex strategic partnerships with a wide array of partners
Strong written and verbal communication skills
Customer-oriented
Committed to work independent to deliver without excuses
Application Procedure:
All interested candidates should submit an application package that includes the following:
(1) a cover letter;
(2) a comprehensive CV giving details of three referees;
Please send your CV and cover letter, addressed to the Vice Chancellor, University of Kigali, to: recruitment@uok.ac.rw not later than 15th October, 2021, 5:00 PM.
Only applications sent via e-mail will be accepted.
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