Job at Africa Improved Foods (AIF) : School Sales Assistant (Deadline: 31 July 2018)

Job at Africa Improved Foods (AIF) : School Sales Assistant (Deadline: 31 July 2018)

Job at Africa Improved Foods (AIF) : School Sales Assistant (Deadline: 31 July 2018)

Africa Improved Foods (AIF), is a Public-Private Partnership focused on addressing malnutrition through the production of nutritious, high-quality fortified foods. It is a joint venture involving a number of international organizations: DSM – the largest nutrition company in the world; the World Bank (IFC); the UK Govt (CDC) the Dutch Govt (FMO). The Government of Rwanda, and the World Food Programme.

Our products are intended to address malnutrition among vulnerable population segments such as pregnant and breastfeeding mothers, older infants and young children especially in the first 1,000 days of their life. To this end, we have built a world-class food processing plant in Rwanda – to serve the East Africa region – and are now expanding into Ethiopia.

In as much as we are a commercial, for-profit organization, we also strive to have the maximum social, economic and environmental impact possible on the communities in which we operate. In this respect, we have strong working relationships with reputable NGO’s across the EAC Region.

Our model is to source raw materials from local small-holder farmers, employ, develop and to deploy local talent in the creation and growth of our fortified foods business.

Our Mission is to provide African consumers with high-quality fortified complementary foods that are affordable and available.

Our Vision is to be a trusted Africa-based producer of a range of nutritious foods that are proven to improve health.

Africa Improved Foods is looking for self-motivated, qualified individuals with the right attitude and a passion for innovation to join our young and energetic team in the position of School Sales Assistant.

General Job information

Job title:                      School Sales Assistant

Business Group/Unit: Africa Improved Foods

Department:               Commercial

Purpose of the job

We are looking for a results-driven, autonomous and enthusiastic School Sales Assistant to build lasting relationships with private and public schools susceptible of purchasing AIF’s fortified porridge products, and pre-qualify opportunities for AIF senior team to conclude sales.

Key Responsibilities

The jobholder will be responsible for performing the following duties:

Developing the value proposition and engagement plan for schools;

  • Understanding the landscape of educational institutions in Rwanda and its sub-segments (e.g. private/government sponsored/public), their needs and requirements for school meals, and sizing the corresponding market potential
  • Working with the relevant AIF team members to develop a value proposition (product, pricing, commercial pitch) adapted to the identified requirements
  • Building an engagement, sales & distribution plan for AIF products to schools (initially in the Kigali district, with subsequent expansion to the rest of Rwanda)

Driving and growing sales volumes by building quality relationships with existing and potential customers;

  • Presenting and promoting AIF products to school management, teachers and students using appropriate material and events (e.g. educational and tasting sessions)
  • Negotiating sales contracts
  • Organising product distribution and delivery
  • Attending local trade shows & exhibitions – working with the Marketing team on new product launches and variety of other market communications initiatives
  • Monitoring customer preferences to determine the focus of sales efforts

Monitor data around the school program, including sales performance and impact, and ensure constant improvement;

  • Structuring and updating the database of prospects among private schools and public programs
  • Building relevant (business and nutritional) KPIs, and actionable dashboards
  • Reporting to AIF commercial director on performance
  • Actively proposing adaptations and innovations

Educational level

Bachelor’s Degree in Business, Management, Marketing or other relevant fields

Professional experience

  • 1-2 years’ experience in Sales, Commercial Channel Management in FMCG sector
  • Proven results in Sales, Commercial Planning, Commercial Operations
  • Experience in successfully developing and rolling out sales and distribution plans
    (ideally in institutional sales)

Competencies and skills

  • Building productive professional relationships
  • Engaging and autonomous mindset
  • Excellent negotiating and persuasion skills
  • Teamwork, excellent business acumen, and independent judgment
  • Excellent verbal and written communication skills
  • Ability to make decisions quickly and efficiently
  • Ability to follow through and meet deadlines
  • Excellent interpersonal, problem-solving, and organizational skills

Application Process

If you believe you meet the above requirements, please submit your application including an application letter, a detailed Curriculum Vitae, telephone contact and email address.

The deadline for receiving applications is Tuesday 31st July 2018.

Please apply to:

Human Resources Director

Africa Improved Foods Rwanda Ltd

Kigali – Rwanda

E-mail on:

Only shortlisted candidates will be contacted.

For more information about Africa Improved Foods, please visit the links below:

Plant Video –

Nootri Mama TVC –

AIF Launch Video –

Amar Ali CNBC Interview –

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