Job at Prime Insurance: Commercial director (11th December 2017)

Job at Prime Insurance: Commercial director (11th December 2017)

Job at Prime Insurance: Commercial director (11th December 2017)

Under the supervision of Chief Executive Officer, the Commercial Director shall oversee the development and implementation of commercial strategies in accordance with company Strategic/Business plan, goals and objectives aimed at accelerating growth.
Job Title            Commercial Director
Supervisor       Chief Executive Officer
Duration          Open ended
Salary               Competitive package based on qualification and experience
Closing Date   Friday, December 11th, 2017 (5:00PM, Kigali time)


Develop and monitor the demand picture that drives the company 5 Year strategic plan
Set the commercial strategy for Prime i.e. the customer proposition, revenue target and deployment of the key commercial levers to meet this objective: sales and distribution, marketing, network, pricing and revenue management,
Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
Develop a clear and constant awareness of customer needs and maintain a constant awareness of competitor activities
Manage and motivate the commercial team (marketing, sales, customer service, franchises, brokers, agents etc.)
Collaborate with and coordinate diverse teams Build and maintain profitable partnerships with key stakeholders
Monitor performance of commercial activities using key metrics and prepare reports for senior management
Assist in setting financial targets and budget development and monitoring


Meeting revenue targets
Brand awareness in line with the customer proposition
Pricing Strategy
Sales & Distribution Strategy
Demand side of strategic plan
Focus on revenue and profitability

Key performance metrics:
Gross and net revenue
Value of sales per policy per channel
Cost of sale
Marginal contribution, policy profitability, distribution network contribution

Required Skills:

Strategic planning and analysis
Contract negotiation and management
Public speaking and presentation skills
Ability to focus on detail and big picture
Ability to work under Pressure
Proficiency in record keeping and Data analysis

Analytical thinking
Business and report writing
Able to deal with multiple objectives and sources of information

Relationship building and persuasive skills
Able to challenge and be challenged
Ability to cross reference argument
Team player
Systematic worker

Required Experience:

Min. 5-10 years of relevant Insurance experience in the field of commercial, requiring at least one commercial planning role and experience in one of sales and marketing
Leadership experience in Sales is desirable

Bachelor or master degree in business administration, economics or marketing; Masters or professional course certificate is a plus

Jobholder is a member of the following decision making bodies:
Leadership Team
Strategic planning
Commercial Planning
Product planning


Only Qualified Candidates should submit their application letter, Curriculum Vitae (CV) with proven work Experience, Copy of academic documents, transcripts and a copy of National Identification to PRIME LIFE INSURANCE Ltd mail: [email protected]
The deadline for submitting applications is on 08th December 2017 at 5pm local time. Applications should be addressed to the Chief Executive Officer of PRIME LIFE INSURANCE Ltd.

Signed by:
Chief Executive Officer
Gregoire MINANI


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