Sales and Marketing Manager at Livestock Bank Ltd: (Deadline 10 March 2026)
Position: Sales and Marketing Manager – Poultry
Company: Livestock Bank Ltd
Location: Rwanda
Reports to: Senior Management
Livestock Bank Ltd is a fast-growing agribusiness company operating mainly in the poultry value chain, with a strong focus on day-old chicks (broilers and layers) and chicken meat production and distribution. To support national market expansion, we are seeking a highly driven Sales and Marketing Manager to lead our commercial operations.
Key Responsibilities
- Introduce, develop, and manage a national sellers’ network across different regions of the country.
- Recruit, train, supervise, and motivate the sales team and regional sellers to achieve set targets.
- Develop and plan, execute, and monitor marketing plans and sales strategies for:
- Day-old broiler chicks
- Day-old layer chicks
- Chicken meat
- Expand market presence through distributors, agents, farmers, hotels, restaurants, supermarkets, and
institutional clients. - Coordinate demand planning with hatchery, production, and operations teams.
- Conduct market research on poultry demand, pricing, and competitor activity.
- Monitor sales performance, prepare forecasts, and submit regular reports to management.
- Lead promotional activities, farm visits, exhibitions, and branding initiatives.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Agribusiness, Animal Science, or a related field.
- Minimum of 5 years’ experience in sales and marketing, preferably in the poultry or livestock sector.
- Proven experience in building and managing sales networks or agent-based distribution models.
- Strong understanding of broiler and layer production systems and poultry meat markets.
- Excellent leadership, negotiation, and communication skills.
- Proficiency in MS Office and CRM tools.
- Fluency in English and Kinyarwanda is required; French is an added advantage.
Personal Attributes
- Results-oriented with strong execution skills
- Strategic thinker with hands-on leadership ability
- Ability to work under pressure and meet targets
- High integrity and professionalism
How to Apply
Interested candidates should submit their CV and cover letter to livestockbank@panielgroup.comwith the subject line:
“Application – Sales and Marketing Manager (Poultry)”
Application deadline: 10th,March,2026
Livestock Bank Ltd is an equal opportunity employer.
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