Business Strategy Manager (Digital Marketing) | Bank Of China (Hong Kong) Limited

  • Freelance
  • Anywhere

Bank Of China (Hong Kong) Limited

, Responsibilities: Assist in planning and executing E-finance digital marketing strategy, conduct market research, data analysis and user behavior understanding, to improve customer experience, reach KPI and increase brand awareness Plan and execute promotion campaigns, and manage the usage of online tools and optimize campaign performance Leverage digital channels to assist in process improvement, enhance a better user experience and achieve business target Focus on market information, monitor competitors’ activities in order to keep abreast of changes on the battlefield and propose time-to- market actions to management Support PR and promotional campaign across different divisions and department, to establish a leading position in the market Assist daily work at E-finance center Requirements: University degree or above (majoring in marketing, communication, finance, e-commerce, economics or information technology) 1-3 year experience in digital marketing, banking or FinTech area Familiar with the Internet market, willing to track down and understand the online financial business, new technologies, new products and new models, with relevant experience preferred Ability to observe, understand and dig out user pain points and market opportunities.

Good command in both spoken and written English and Chinese, Mandarin is preferred.

Strong data analysis ability, communication, coordination and execution skills, as well as team spirit Those who have participated in major projects are preferred and those with experience in BOC Hong Kong Branch and personal finance departments are preferred Candidate with more experience will be considered as Business Strategy Manager


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