Digital Marketing Communications Specialist, School of Engineering | Vanderbilt University

Vanderbilt University

Nashville, Tennessee, Description The Digital Marking Communications Specialist is part of the communications team within the Vanderbilt School of Engineering Deans Office at Vanderbilt University.

This position is responsible for the creation, development, and management of all digital marketing communications efforts including social media, events, and public relations.

It will leverage social media/digital platforms to continually improve the School of Engineering’s presence while collaborating internally and externally.

The Vanderbilt School of Engineering is internationally recognized for the superior quality of its research and education programs in selected fields of engineering.

The School prepares students to become leaders and innovators in solving increasingly challenging and significant problems.

The School strives to meet the undergraduate education portion of its mission by offering these degree programs in fields of engineering relevant to the needs of society.

An objective of these programs is to provide a technical education integrated with strong humanities, fine arts, and social sciences subject matter to provide the requisite foundation for life-long learning.

The availability of second majors and minors in subject areas in other schools and colleges of the university increases opportunities for engineering students to enhance their education by pursuing studies in the non-technical disciplines.

Duties and Responsibilities Enhance the internal and external communications including initiatives to improve stakeholder communication Create, seek approval for and implement communications plans for social media and develop content for blogs, tweets, IG and Facebook, and LinkedIn as well pictures and videos for these outlets Manage and grow the School of Engineering’s presence on social media and other digital outlets Manage relationships with external artists, photographers, videographers, graphic designers and freelance writers Create and manage content for internal communications channels throughout engineering buildings Plan, write, and seek approval of content for weekly e-newsletter and monthly e-newsletter keeping messaging and audiences in consideration.

Update and maintain graphical designs of digital communications according to best practices and emerging trends.

Set up and send newsletters according to established publication schedules Be an active participant in planning and executing marketing campaigns Update, maintain, and provide school-level support for organization’s website Prepare current website for planned rebuild, actively engage in the rebuild/redesign process, and maintain new website adhering to branding guidelines and content updates Become proficient at using the university’s digital asset management system to support the communications staff and fulfill photo/video requests from internal stakeholders Collaborate, write, produce and proof on materials within special projects related to the School of Engineering with staff in VU Communications, Digital Strategies, Marketing Solutions, and Development and Alumni Relations

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