Digital Transformation Marketing Manager | Rockwell Automation

  • Freelance
  • Atlanta

Rockwell Automation

Atlanta, Georgia, *This role can be located remotely anywhere in the United States* Rockwell Automation is seeking an Industrial IoT Solutions Marketing Manager to help drive customer adoption of the company’s software and digital transformation solutions.

If you have a passion for the Industrial IoT and digital transformation solutions, love working with best in class technology partners, and are an expert in designing and implementing marketing programs including across an ecosystem of partners – then we’re looking for you.

90% of industrial companies are investing in digital manufacturing to increase revenue, reduce operating costs, and maximize asset efficiency.

Our FactoryTalk InnovationSuite, powered by PTC, is the industry’s first purpose-built platform designed to harmonize OT and IT to deliver maximum business outcomes for our clients.

FactoryTalk InnovationSuite combines innovations in advanced analytics, machine learning, IIoT and augmented reality (AR) into a tightly integrated software suite, tailored by industry, and right-sized for scale.

This approach maximizes the value of operational data, delivering insightful views for rapid business decisioning for industrial personnel.

In this role, you will develop a deep understanding of the Rockwell Automations software product portfolio and priority customer segments to develop and deliver marketing programs and content that acquire new customers, retain and grow existing segments and increase revenue from FactoryTalk InnovationSuite.

You will be responsible for designing solution-level integrated campaign strategies that include customer targeting, geography, marketing channel selection, content and measurement, and driving them from creation to completion.

Key Responsibilities Develop and execute best-in-class marketing plans and programs that effectively drive awareness and adoption of FactoryTalk InnovationSuite with clear metrics of success.

Positioning, packaging and promotion of current and future digital transformation solutions including Intelligent Asset Management, Scalable Production Management, Digital Workforce Productivity and Enterprise Operational Intelligence.

Develop core digital transformation solution positioning, messaging, and marketing materials, including customer and field facing product collateral; writing key messages and creating the whole spectrum of sales tools and collateral (presentations, datasheets, battlecards, white papers, customer case studies, etc) to communicate value propositions and differentiation to customers , channels and partners.

Work closely with the Sales, Product Management, Industry and Portfolio Marketing, and Regional Marketing as well as business unit leaders to identify priorities and marketing initiatives.

Work closely with top Rockwell Automation partners such as PTC to build joint value proposition messaging and content.

Working closely with the demand generation team to develop buyer personas, messaging, industry targets, campaign themes, and content that drive effective marketing programs.

Support the enablement team’s efforts to plan and deliver training to the sales organization Design partner marketing programs and campaigns that are either executed globally, or delivered to regional marketing teams for local activation #LI-MR1 #sponsored

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