Director of Marketing and Communications at PK-12 School affiliated with Northwestern University | Roycemore School

Roycemore School

Evanston, Illinois, Director of Marketing and Communications
 
Summary
Roycemore School seeks a new Director of Marketing and Communications beginning immediately but no later than January 2021. Now in its 105th year, Roycemore is a highly regarded, coeducational independent school for students from 3 years old through 12 th grade.  Located in Evanston, Illinois, on the northside of Chicago, Roycemore enjoys a long-standing relationship with Northwestern University with numerous partnerships including a dual enrollment option for high school students. 
 
The Director of Marketing and Communication is a full time professional employee responsible for designing and implementing strategies and tactics to enhance the School’s enrollment efforts.  As such, the Director will focus on brand management, external messaging, and a variety of marketing activities centered on new customer acquisition.  Within this, the Director will also collaborate with the Director of Admissions to lead traditional admissions activities helping to welcome and evaluate candidates and their families for possible enrollment.
 
The Director will develop and oversee innovative recruitment, enrollment, and retention strategies.  A proactive and driven leader, the Director will promote Roycemore and further strengthen its reputation in existing markets as well as establish a presence in new ones in order to attract and enroll mission-appropriate students.  The successful candidate will enthusiastically embrace Roycemore’s mission, culture, and community in order to serve as an effective ambassador.  The Director will report directly to the Head of School, and serve as a member of the Senior Administration Team.
 
For more on Roycemore School, please visit the website at www.roycemoreschool.org
 
Responsibilities:

        Formulate and execute forward-thinking, strategic recruitment, marketing, communications, and tactics to respond to the needs of the school and marketplace, reach targeted audiences and achieve enrollment goals
        Oversee all aspects of the School’s communications, marketing, advertising, and recruitment tools including print, video, digital, and online communication, event publicity, and media relations, including website management
        Evaluate and redesign, where appropriate, all aspects of admissions and marketing to attract a robust applicant pool representative of the demographic diversity of the area
        Develop and direct the vision and metrics for enrollment management ensuring they align with the strategic plan of the school
        Conduct periodic market and demographic research and educate colleagues about those findings.
      Develop and execute a communications strategy in partnership with the Director of Admissions in regards to feeder schools and counselor relationships
        Clearly and enthusiastically communicate with all of Roycemore’s constituents, including faculty, parents, students, alumni, administration, community members, and the Board of Trustees and keeping these groups appropriately informed of potential issues and accomplishments
        Create a welcoming and inclusive atmosphere
        Monitor, identify, and analyze local and national trends in education, admission, and tuition programs that impact enrollment outcomes and provide meaningful

reporting to the Head of School and Board of Trustees to inform decision-making

        Recruit and manage student and parent volunteers in support of marketing and admissions
        In collaboration with Director of Development, develop a communication plan to engage alumni constituencies
        Be sensitive to economic, cultural, and other issues present in the enrollment of a diverse

student body

        Develop and engage in strategic partnerships, events, and activities designed to increase enrollment and visibility
        Represent the School at industry conferences, school fairs and other events.
        Coordinates with the Director of Admissions, the Director of Development, and the senior administration team, and may also oversee college work-study students
        Performs other related roles as assigned by the Head of School

 
 
 
 
Roycemore School embraces diversity of people, cultures, and ideas and is an Equal Opportunity Employer. Individuals interested should send a cover letter and resume via mail or e-mail
to: [email protected]
  Experience, Qualification & Attributes:

        B.S. or B.A. in marketing, communications, or a related field.  Masters degree preferred.
        Prior experience in leading an independent school admissions/ marketing or in high-level sales and marketing, brand management, communications, financial aid and/or admission efforts, preferably at an independent school, college, university, or related experience.   
        Leadership skills; ability to plan, organize, and direct multiple programs and activities, including the ability to develop and lead volunteer teams to support the plan.
        Driven, goal-oriented, industrious, and passionate about achieving results
        Outstanding communications, interpersonal, and public relations skills, including exceptional writing and speaking skills and facility with media of all forms (social, print, broadcast, etc.)

Good with managing and meeting deadlines, plus juggling multiple projects at one time

– Analytical skills; comfort with using data in developing and delivering presentations.

        Facility with data to inform strategic marketing decisions and use of current technologies including, but not limited to, Google Analytics.
        Strategic thinking and the ability to implement new initiatives and inspire the engagement of others in the implementation.
        Knowledge of effective communications and marketing strategies.
        Proficient, organized, detail oriented, and capable manager of people, program, and budgets
        Willingness to work a demanding and flexible full-time schedule, including evenings and weekends when needed in order to achieve goals.   
        A clear understanding of and ability to articulate the mission, value, and unique niche of Roycemore School.
        Comfort with autonomy and responsibility in the framework of a high performing team.
        Ability to protect and handle student records and other highly confidential information.
        Proficiency in Word, Excel, and Adobe Creative Cloud with significant experience using social media and other web-based communication vehicles such as Constant Contact and WordPress in a professional setting.

– Has graphic design editing skills or is willing to obtain them through professional development

        Proactive, optimistic, and positive attitude
        High emotional intelligence and cultural competency
        Sense of humor and balanced perspective
        Understanding of and appreciation for young students and adolescents
        High degree of integrity, discretion, and trustworthiness
        Professional demeanor and presentation
        Demonstrated commitment to professional growth and curiosity in order to improve performance and results.

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