MarComm Marketing Manager | University of Cincinnati

University of Cincinnati

Cincinnati, Ohio,   Current UC employees must apply internally via SuccessFactors > http://bit.

ly/UCEMPL   Role Overview The UC Marketing Manager is a highly motivated, self-driven, creative but analytical individual with experience and a passion for connecting with current and future Bearcats.

That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of: Turning fans into students.

Turning students into advocates.

    Primary Duties Create lead generation marketing strategies for student recruitment and identify key dates, KPIs, journey mapping and platforms for execution.

Create demand generation strategies, audience journey mapping and measurement matrix to establish clear baselines and set ambitious goals.

Lead marketing strategy and tactics including research, messaging and positioning, copy, campaigns, and media placement.

Collaborate with our partners in Enrollment Management to refine and optimize the conversion funnel.

Manage the communications and marketing objectives and activities of a college or department unit including assisting with special events and projects.

Assist in developing communications and marketing strategies and implementation plans in support of college/unit goals via print, web and other media.

Manage internal and external public relations, including local and national media.

Consult with the dean, administrator, and academic/ administrative units regarding their marketing and communications objectives; recommend supporting strategies.

Guide the content and design of print publications and websites; draft and execute copy for publications.

Supervise design and layout processes; establish and maintain design standards for all material produced; stay abreast of technological advances in the field; recommend alternate approaches to design and production for cost-effective printed materials; maintain records, files and client database.

Monitor and evaluate communications effectiveness; conduct market analyses.

Oversee day-to-day operations of communications and marketing office; manage production timelines, costs and staff assignments.

  May manage budget and/or expenditures.

  Manage relationships with vendors and supplemental staff such as freelance writers; ensure that work meets quality and university branding standards.

May provide direct supervision to exempt and non-exempt staff (i.

e.

, hiring/firing, performance evaluations, disciplinary action, approve time off, etc.

) including assigning projects and work assignments.

Perform related duties based on college/departmental need.

  Minimum Requirements Bachelor’s degree with three (3) years’ experience  -OR- Associate’s degree with five (5) years’ experience  -OR- seven (7) years’ experience.

Degree must be in a related field.

Experience must be in communications or related field.

      The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment.

As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.

  As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare.

Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).

  The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.

  REQ: 56222   SF:OMJ SF:RM SF:INS

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