Marketing and Membership Manager | Kitchen Cabinet Manufacturers Association

  • Freelance
  • Reston

Kitchen Cabinet Manufacturers Association

Reston, Virginia, The Kitchen Cabinet Manufacturers Association (KCMA) is a trade association representing the interests of kitchen, bath, and other residential cabinet manufacturers and suppliers that serve the US market.  We are seeking a sharp, self-motivated, well-rounded individual to help shape and manage the Association’s digital presence and expand and manage its marketing/communications and membership programs.  As an important member of the KCMA team, the ideal candidate will be a fast, creative thinker who will bring new ideas and energy to the position and to the Association.
 You must be able to multi-task in a fast-paced environment given the variety of activities and deadlines associated with this position.
 You must be able to interface with a variety of constituents – members, committees, staff, outside agencies, and vendors.
 You must bring a can-do attitude and be able to collaborate with Association members and staff.
  Key Responsibilities:
 Marketing/Communications

Work with internal staff and outside consultants to develop and execute social media strategies and campaigns
Manage social analytics and reporting
Create and edit high-quality content, including writing for the website, social media, newsletters, blogs, press releases, and more
Bring new ideas and energy to KCMA
Work as an integral part of the management team
Work with entire KCMA team to execute the Association’s strategic plan and value proposition in the area of communications and membership development
Develop marketing campaigns to recruit and retain KCMA certification participants and members
Manage the promotion, planning, and execution of monthly webinars

 
Membership

Build and maintain strong relationships with members via leadership over the Communications Committee, Emerging Leaders Council, and Small Business Cabinet Council. This involves preparing for committee meetings, drafting minutes, and incorporating the committee recommendations into the Association’s programs
Maintain member database
Development and update of annual Member Directory – solicit advertising from supplier members and work with outside designer
Work with consultant on monthly (1), annual(2), and biennial(1) surveys – Promote member participation in surveys; handle internal and external inquiries; prepare monthly digital press release for Trend of Business survey; promote and launch other surveys and work with consultants to produce final reports
Meetings (2 per year) – responsible for all planning, budgeting, logistics, registration, promotion, execution, and evaluation with assistance from consultants and other KCMA staff
Prepare and distribute meeting and promotional materials
Handle membership inquiries
Bachelor’s degree
3-5 years experience in digital marketing, communications and social media strategy and execution
Association membership management experience preferable
Excellent organizational and communication skills
Ability to think creatively and strategically
Strong multi-tasking skills and attention to detail
Exceptionally strong writing skill
Ability to manage PR firm
Ability to work with committees and task groups
Should be familiar with the following platforms (or equivalents):  Cvent, Adobe (publisher, InDesign), Drupal, Mailchimp, Microsoft Office

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