Marketing and Sales Process/Tools Analyst | Montreat College

Montreat College

Montreat, North Carolina, Montreat College’s award-winning, cutting-edge and visionary cybersecurity program prepares students to solve the cybersecurity issues and concerns faced today in many corporate and government environments. Montreat College is actively engaged in developing government, industry, and educational partnerships in the field of cybersecurity. In addition to a traditional on-campus program, and a global on-line program, Montreat College established the Carolina Cyber Center to focus on continuing education training (including an innovative workforce development program), providing regional cybersecurity services, and developing public/private partnerships to advance the “state of practice” in cybersecurity.
Montreat College and the Carolina Cyber Center have an open position to lead the marketing and sales activities for the Carolina Cyber Center.
Position: Marketing and Sales Process/Tools Analyst
Location: Montreat, North Carolina
Start Date: Negotiable
Reports to:  Executive Director
Summary:   Marketing and Sales Process/Tools Lead leads in the assessment of marketing strategies, tool, processes and actions in order to effectively shape, advertise, and market products and services provided by Carolina Cyber Center.
A qualified candidate will have a personal commitment to Jesus Christ and affirm and support the vision, mission, statement of faith, and community life covenant of Montreat College.  
Duties and Responsibilities:

Marketing and Sales Process/Tools Lead – Define, validate and launch C3’s marketing and sales engines

Determine customer’s decision-making unit (DMU), define and assess “windows of opportunity” and “triggers” for buying behavior

Map processes to acquire paying customers – the “DMU process”.
Map the end-to-end sales process to acquire paying customers.

In collaboration with the leadership team:
Define, document and map resource needs to the various market segments
Define, assess and select a beachhead market. Where, with rapid learning, an initial market presence can be established and iterated in order to reduce risk while accelerating time-to-profitability.
Estimate the Total Addressable Market (TAM) for the various beachhead markets and evaluate a potential ‘multisided end user market.’
In collaboration with the leadership team:

Build an end user profile for the beachhead marketing
Profile the persona for the beachhead market
Develop and document the “full life cycle use case” for buyers and users/consumers of our products and services
Define and document the high-level product specifications.
Identify our next 10 potential customers.

An earned bachelor’s degree in business, marketing/sales, or a related field or 3-to-5 years of “hands on” experience in similar roles so as to demonstrate a track record of performance. Excellent communication, interpersonal, and organizational skills, proficiency in MS Office, especially Word, Excel, and Outlook.
Application Requirements/How to Apply:
Review of applicants will begin immediately and continue until the position is filled. The following materials should be submitted for consideration:

Letter of Application
Samples of any courses developed and/or taught (videos, outlines, etc.)

Send materials electronically to:
Adam C. Bricker
Executive Director, Carolina Cyber Center
Montreat College
[email protected]
About Montreat College:
Montreat College is a Christian liberal arts college accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to offer masters, bachelors, and associates degrees. The main campus is located in the Blue Ridge Mountains fifteen miles east of Asheville, North Carolina, a region recognized as one of the most attractive living environments in the United States. Satellite campuses in Asheville, Charlotte, and other sites supplement the main campus. The College is committed to Christ-centered teaching and learning and is a member of the Council for Christian Colleges & Universities.
The Carolina Cyber Center began as a vision from Dr. Paul Maurer, President of Montreat College, in 2018 to leverage the tremendous progress Montreat College made with its cybersecurity education program (e.g., 50+% enrollment growth, highly qualified/experienced professors, CAE designation from NSA/DHS, MOU with the U.S. Army). Initial funding for C3 was provided by Montreat College and in 2019 the State of North Carolina provided additional funding. The Center’s vison is to be a national demonstration resource for developing community cyber awareness, ethical cybersecurity professionals, and public/private partnerships to advance the “state of practice” in cybersecurity.


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