University of Cincinnati
Cincinnati, Ohio, Current UC employees must apply internally via SuccessFactors > http://bit.
ly/UCEMPL The University of Cincinnati is seeking a highly motivated, self-driven, creative but analytical individual with experience and a passion for connecting with current and future Bearcats.
The ultimate goal is to turn fans into students, and to turn students into advocates.
This role will develop multi-channel demand generation campaigns that yield a quantifiable and significant return on marketing investments to fill the lead generation CRM pipeline across the University of Cincinnati.
Essential Function Under general supervision from a designated administrator, is responsible for the development of unique marketing strategies and campaigns in support of Cincinnati Online certificates and degree programs.
This role will utilize a diversified promotional mix that yields a quantifiable and significant return on marketing investments across the spectrum of channels and leads and implements brand strategy development, research, copywriting, interpersonal collaboration, project management, analysis, and staff/vendor relationships.
Primary Duties Collaborate with and support the Marketing Director, Program Departments, and Recruitment and Retention teams to build marketing campaigns that find and acquire student prospects and help convert them to students.
Lead marketing strategy and tactics including, research, messaging and positioning, copy, campaigns, and media placement for all programs assigned under contract and new program launches as they occur.
Recommend and monitor budget for marketing spend including cost-per-lead (CPL) and key performance indicators (KPIs) for each program and participate in each re-forecasting initiative with the goal of optimizing return on marketing investment.
Collaborate and partner with leadership to plan, implement, and evaluate program specific strategic and multi-channeled initiatives, and integrated marketing and communication plans for Cincinnati Online programs including: selection, negotiation and booking of media, lists, career and educational portals, print, broadcast, referrals, and Web activities for social media and search activities for each program assigned.
Collaborate and partner with leadership to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
Write, copy and work with external vendors to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, direct mail, print, etc.
Develop a communication and marketing strategy that addresses the student life cycle and takes into account Cincinnati Online program priorities including: using customer data to establish optimum, cost effective contact practices; combining customer data to determine best ROI for promotional efforts.
Implement online marketing efforts including: the development, maintenance, and optimization of all website content; the incorporation of search engine optimization and digital marketing techniques, and the utilization of other social and emerging digital marketing channels to drive in-bound traffic.
Assist the Marketing Director in developing relationships with a wide variety of constituencies within the UC campus, throughout the Cincinnati area, nationally, and internationally, to advance Cincinnati Online’ s goals and to enhance the organization’s image.
Develop and implement marketing and communications product strategy, targeting, branding, creative services, print and online advertising, publication distribution, e-marketing, media planning, public relations, quality assurance, and on-time deliverables for Cincinnati Online programs.
Develop a high-converting stream (lead-to-student) of inquiries from a diversified promotional mix that emphasizes strategic deployment of resources to the highest converting lead sources.
Develop and implement data-driven, metric-based marketing research, analysis and assessment tools as a base of both strategic and tactical operations.
Use market research to adjust marketing plans in order to optimize student recruitment and retention and identify threats in the marketplace.
Research marketing channels for specific audiences as support for assessing the ability to reach the target audience and build a promotional plan that achieves enrollment objectives.
Track inquiries from potential students for courses, certificates, and degrees from national, regional, and local audiences to discover areas for recruitment improvement that increases application completions.
Oversee data compilation and analysis related to Cincinnati Online programs for reports as an active data driven member of Cross-Functional teams.
Perform related duties as assigned.
Minimum Qualifications Bachelor’s degree or equivalent combination of education and experience.
A minimum of three (3) years of experience in product marketing, campaign planning including direct and/or interactive marketing, research, messaging, positioning, copywriting.
FOR ALL FACULTY HIRES OFFICIAL ACADEMIC TRANSCRIPTS WILL BE REQUIRED AT THE TIME OF HIRE The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment.
As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare.
Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
REQ: 55743 SF:OMJ SF:RM SF:INS SF:LJN