Newton – Digital Marketing Manager | BNY Mellon Investment Management

  • Freelance
  • London

BNY Mellon Investment Management

London, United Kingdom, Company Overview: Newton Investment Management is one of BNY Mellon Investment Management’s specialists, and they are a London-based global investment house with expertise in a range of disciplines, including global, regional and emerging-market equities, multi-asset strategies, absolute return investing and global bonds.

A global, thematic approach to investment helps them achieve long-term perspective on global financial markets and economies, and identify areas of long-term risk and opportunity.

Their belief is that responsible investment is better investment for clients and they consider ESG (environmental, social and governance) issues in relation to every company in which they invest.

Newton is part of BNY Mellon Investment Management, one of the world’s largest investment managers.

What’s on Offer.

Newton is a professional, friendly and collegiate place to work offer a number of benefits like a 12% pension contribution, flexible working hours and opportunities to progress.

The firm looks to attract individuals who are keen to work as part of a team, in a meritocratic environment, and who are driven to help make the organisation a great place to work.

Newton employees are bright, inquisitive, thoughtful and collaborative.

They are highly motivated to deliver performance and service to clients.

Newton prides itself on being an employer of choice, with a commitment to diversity.

BNY Mellon Investment Management: At BNY Mellon Investment Management, we believe the right results begin with being relevant to every client, whether it is engaging with them to create solutions, offering diversified strategies or providing insights for better-informed decisions.

That is why we designed a model built around investors’ needs to offer the best of both worlds: world-class investment firms with best-of-breed talent and unique cultures combined with the global scale and strength of BNY Mellon Investment Management.

We connect investors with opportunities across every major asset class, globally.

Today, we have eight investment firms, one of which is Newton Investment Management.

We believe this is how investing should be and we are looking for talent to help us deliver on our promise.

Job Purpose: The digital marketing manager is responsible for driving Newton’s digital marketing strategy and activities.

From amplification of our content and messaging, delivering a seamless UX, ensuring our search strategy is optimal, to comprehensive reporting that drives a test and learn culture, this role is essential in helping to ensure that the journey taken by our audience is as effective as possible, both from a client and commercial perspective.

Our digital marketing approach is a key element of the holistic client experience, and aligns closely with the broader commercial and client experience activities of our business.

The role coordinates and integrates all digital marketing activity (both in-house, and via agencies), harnesses Newton’s proposition and story, and works in collaboration with the broader marketing and commercial teams to deliver a best-practice digital experience to our audience segments in the UK, North America and AsiaPac.

The role collaborates closely with our E-commerce manager, who is responsible for our digital marketing infrastructure, including the website, intranet, client portal, and email platform.

Key Responsibilities: Develop a digital strategy, in collaboration with the Head of channel marketing, that maps digital output to both client needs and our business’s evolving commercial priorities Drive the implementation of the digital strategy, harmonising the various elements of our digital ‘toolkit’ as effectively as possible across our various channels to create a unified user experience across all touch points that aligns with the wider client experience project Exploit all existing elements of that toolkit, including our website, email campaigns, social media channels (organic and paid activity), paid search – and introduce new opportunities – in order to facilitate the achievement of our commercial goals, and ensure optimal digital amplification of our brand and content, particularly in terms of search optimisation Ensure our various digital platforms (website, email, intranet, marketing automation and CRM etc.

) are integrated and aligned to deliver our digital marketing goals, with the ability to aggregate data from the various platforms into a coherent reporting framework Work hand-in-glove with the channel marketing team to define a digital proposition for all audiences globally, and work with all parts of the marketing team (content, channel and production/design) to report and amplify output as a result Work collaboratively with the wider commercial team and distribution partners to enthuse all stakeholders about the scope for digital marketing to achieve results, to develop audience-centric strategies for achieving those results, and to promote effective, data-driven conversations and internal engagement activity with those stakeholders to maximise the resonance and impact our digital marketing Establish KPIs and refine an attribution/reporting model for measuring digital campaigns, establishing efficiencies, assessing our return on investment, and to create a framework for roll-out to stakeholders via the channel team and for wider firm reporting via the Head of marketing Evaluate, work with, and review our digital agency partners and their activities.

Newton cultural values: Accountable : At all levels of our organisation, we promote and foster a culture of accountability, in which employees are responsible for achieving the outcomes we commit to delivering for our clients.

Collaborative: We welcome different perspectives and seek to bring them together for the benefit of our clients.

Dynamic: We encourage idea generation and innovation to support our clients’ evolving requirements and adapt to changing market conditions.

Entrepreneurial: Our employees think like owners, and are motivated to make personal contributions to help meet our clients’ investment objectives.

Open-minded: We encourage diversity of thought, and we are flexible in identifying new ways to meet challenges and achieve aspirations.

Purposeful: We have a clear and undistracted goal – to deliver our clients’ desired investment outcomes.

We are highly active and engaged in seeking to achieve that goal, and in our wider role in society.

Trusted: We act with honesty and integrity.

We seek to build long and fruitful relationships with our clients by transparently doing what we say we will do.

#LI-DB2 Qualifications Our expectation is that people will bring: Excellence Client Drive Accountability Efficient Decision Making Experience and qualifications required: Solid experience in digital marketing within an institutional asset management environment.

Knowledge of digital best practice and latest trends and involvement in designing digital strategies in collaboration with agencies.

Evidence of successful content amplification campaigns and a test and learn approach.

Knowledge of search optimisation and ability to develop an effective SEO strategy.

Experience in creating an excellent UX across all digital touchpoints Knowledge of our industry, our various audiences and their requirements, and our regulatory backdrop.

Experience of creating/refining an effective reporting framework, ideally automated dashboards.

Excellent attention to detail.

Highly organised and efficient approach; able to work effectively under pressure, and to prioritise and meet deadlines.

Good team player with strong stakeholder management skills with evidence of gaining buy-in, ideally through internal engagement programmes.

Innovative thinking and ability to develop creative ideas and solutions.

Experience of effective agency and partner management.

BNY Mellon is an Equal Employment Opportunity Employer.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work.

We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Primary Location: United Kingdom-Greater London-London Job: Asset Management Internal Jobcode: 53928 Organization: Newton-HR06148 Requisition Number: 2009467


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