DBS Bank Limited
Singapore, Singapore, Business Function DBS Institutional Banking Group provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange.
Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Responsibilities: Identify current & future opportunities, develop marketing plans and proposals to build the DBS brand internally and externally Develop & implement branding & marketing initiatives that support the organisation’s integrated marketing approach Drive advanced analytics to inform all initiatives, to inculcate fact-based decisioning, and to provide strategic insight on brand and channel performance Assess competitors’ branding approach, to ensure we continue to build best practices within DBS Use analytics and social listening tools to measure effectiveness of campaigns and to further strengthen engagement Requirements: Bachelor Degree with 10+ years of relevant experience in building brand strategy, driving execution across borders through project management skills proven via successful large implementations Prior experience managing teams and working in matrixed organisation Adept at collaborating and managing multiple stakeholders.
Able to understand business priorities and effectively build campaigns that can drive results Understand corporate & business needs and be able to strike a balance between requests & limits constraints 360 marketing experience (print, digital, social, activations, sponsorships, etc.
), and familiar with web analytics tool (e.
Google Analytics) Ability to build strong relationships with business partners Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.