AfricaNenda Foundation Request for Proposals for Digital Agency 2025: (Deadline 6 June, 2025)

AfricaNenda Foundation is calling on Digital Agencies to submit proposals. AfricaNenda wishes to seek and retain a reputable and qualified creative digital agency to provide digital marketing, web design, web development, data visualization, motion design and social media support services. AfricaNenda is seeking not only a digital agency, but a partner that will be integral in its growth efforts and share a dedication to excellence and success.

Scope of Services

The selected agency will work closely with the AfricaNenda Communications Team on:

Website design, development & maintenance

• Design, develop, and maintain a high-performing and user-friendly website with enhanced user experience (fast loading times, excellent accessibility), efficient functionalities, attractive creative designs and content display, including data visualizations and interactive maps.
• Recommend and implement an optimal CMS based on AfricaNenda’s needs to be shared with the selected agency.
• Create a Digital Library for all learning products and resources.
• Provide monthly website maintenance, quality control, technical support, and analytics reporting.
• Deliver full source code ownership to AfricaNenda.

Digital strategy & performance

• Develop a holistic digital approach including user journey mapping, UX optimization, and content
  performance.
• Conduct continuous testing, performance tracking, and ongoing digital optimization.
• Design and implement SEO strategies to improve organic search visibility
• Propose and implement SEM strategies to drive traffic and support growth objectives.

Social and digital media strategy & management

• Support social and digital media management, including strategic planning, content creation, publishing, and community engagement.
• Foster audience growth and improve engagement metrics.
• Support efforts to build brand awareness, generate leads, increase web traffic, and enhance user engagement and retention across all digital touchpoints.

Eligibility

All bidding agencies must possess relevant qualifications and proven experience in delivering digital services, including end-to-end website design and development, social media management, organic and paid digital advertising—covering SEO, campaign execution, and performance measurement.

• Minimum of 10 years of work experience in websites design and development, UI/UX, SEO and SEM, CMS, Power BI, knowledge management tools and platforms, data visualization and motion design;
• Proven experience in delivering digital services in Africa with development organizations, NGOs or non-profits;
• Experience in financial inclusion would be a plus;
• Mandatory deliverables’ languages: French, English and Arabic;
• Deep understanding of the latest digital marketing trends and technologies;
• Portfolios, reels and/or live websites samples of past and similar digital services required;
• Capability to provide monthly website maintenance, quality control, and administrative and technical support;
• Ability to work effectively under tight deadlines, and deliver a quality product in a professional manner;
• Commitment to quality assurance procedures and risk mitigation measures;
• Ability to work remotely at all stages of the projects.

Deadline: June 6, 2025

Application

Proposals should be submitted electronically by 6 June 2025, to info@africanenda.org with the following subject line: “RFP – Digital Agency 2025”.

For more information, visit Digital Agency.

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