Chief Consumer and Digital Officer at MTN Rwanda: (Deadline 14 December 2022)
About MTN Rwanda
MTN Rwanda is focused on attracting, recruiting, developing, and retaining professionals that contribute meaningfully to the achievement of our mission of making our customers’ lives a whole lot BRIGHTER. We are an equal employment employer with a strong culture that is forward looking and encourages creative thinking and innovation, while remaining at the forefront of the latest technology and trends. MTN Rwanda is therefore Internally and Externally recruiting a highly competent and self-motivated individual for the Position below in Consumer Department
Job Responsibilities
- Design, implement, and facilitate implementation of MTN marketing and consumer plans to maintain strategic competitive position through research
- Review MTN Rwanda consumer strategy and assess resource requirements for Consumer Department to operate effectively and meet set targets
- Evaluate evolving technologies and impact on business performance with a view to identifying opportunities for value creation and revenue growth
- Drive market research to gather market insights and intelligence to identify new product development opportunities and enhancements
- Develop integrated strategic & tactical marketing plans to address current and future business activities. Monitor and measure results against business plan, and ensure budget optimization
- Develop/maintain tariff/pricing strategy on all commercial/retail tariffs, as well as interconnect tariff regimes within business plan parameters
- Serve MTN Rwanda’s customers and provide solutions to improve the customer experience
- Build a clear and coherent strategy for identification of MTN Rwanda customer needs to enable development of value propositions and integrated hybrid solutions for the market
- Drive planned strategy for the successful delivery of MTN Group and MTN Rwanda customer experience transformation initiatives
- Routinely measure (using relevant metrics) progress of consumer operations and market performance and take appropriate action to ensure targets are met or exceeded
- Continuously review and confirm metrics and measures deployed in the division to support management decision-making
- Develop brand-building strategies via advertising, sponsorship, promotions, and public relation
- Develop advertising strategies, execute plans and establish a comprehensive communication programmer to build MTN brand/image, which stimulates connections, usage and retention
- Responsible for sponsorship and promotions/marketing plan and subscribers and revenue forecasts
- Build relationships with media and creative agencies to enhance and promote MTN, monitor market and media trends and identify strategic (new / impactful) media opportunities, as appropriate.
- Champion contract negotiations to reduce cost
- Define and develop the digital strategy to drive revenue and penetration in alignment to the overall digital business strategy and market requirements
- Drive digital services by enabling customer-centric value propositions, products, channels and GTM strategies through, e-commerce, lifestyle as well as rich media services and entertainment
- Position MTN Rwanda at the forefront of digital innovation in the telecoms sector, through the development of digital products, mapping of company’s digital assets and the creation of new revenue streams
- Drive differentiation through better customer experiences and digital channel transformation to create new routes to market and ensure that services/products are easily accessible to customers
- Identify and advise executive management on new opportunities by providing products and services based on technology evolution and consumer centric digital products
- Lead on the development of new online and mobile business models and opportunities to increase revenue streams
- Review technologies and explore new developments in the digital services landscape and set benchmarks for services
- Deliver industry best practice to optimize services and grow the business
- Oversight of the structured approach to the implementation and operation of the digital products and services
- Oversee the roll out of the Go-to-Market strategy and ensure continuous alignment to the overall business plan
- Ensure regulatory compliance and governance to contracts across various channels
- Coach and mentor, the Consumer team to ensure understanding of the objectives and goals of the division, awareness of all related job requirements and accountabilities and leverage human resources through the deployment of robust people management practices
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Job Requirements
- Bachelor’s degree majoring in Business Administration, Marketing, or a related discipline
- MBA / Masters in relevant field of study
- High level of knowledge in statistics and applied mathematics
- Minimum 8 years of sound experience including
- 3 years relevant digital products development experience
- 5 years in a strategic digital role within a large organization
- 5 years leadership experience heading the marketing function of a large organization/telco/FMCG
- At least 3 years’ experience in relevant sector/ industry
- Deep social media awareness & digitally savvy
- Expert level experience using analytics to drive marketing efforts
- Proven experience managing a large marketing budget
- Experience working in a global/multinational enterprise with a good
- Proven track record of a start-up, shutdown and/or business improvement/digital project
- Deep understanding of the digital ecosystem, players, business models and industry best practices, with experience working in a digital environment
- Track record of developing a communication strategy, building relationships across teams and key stakeholders to achieve goals
How to apply
All interested candidates are requested to send their application letters and updated curriculum vitae together with copies of their academic credentials not later than 14th December 2022. Through the job application platform or send email with requirements on: jobs2.RW@mtn.com.
We strongly encourage applications from women and/or individuals with disabilities.
Note: Only qualified applicants will be contacted within 14 days after their submission.
MTN Rwanda PLC is an equal opportunity employer.
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