De Shang Yun Porcelain Branding Contest 2024 (€3,000 prize) Deadline: 18 December, 2024

Applications are open for the De Shang Yun Porcelain Branding Contest 2024. De Shang Yun Porcelain is looking for a new name and brand identity targeted at the global market, which includes logo design, distinctive graphic elements, packaging, and shipping solutions. The primary objectives are to build a strong, recognizable global brand identity that reflects both deep Chinese cultural roots and a contemporary aesthetic appealing to international tastes, and to present and promote Chinese white porcelain within the international market, focusing on craftsmanship and quality.

The brand identity should reflect the essence of De Shang Yun Porcelain, creating a distinctive image tailored to the global market. This includes designing a logo that represents the company’s values and philosophy, accompanied by unique graphic elements that capture consumer attention. It is crucial that the brand identity also encompasses packaging, ensuring not only an attractive aesthetic but also the use of eco-friendly and functional materials in line with the brand’s premium image.

Prize

• The first place winner will receive €3,000.

Eligibility

• Open to creative talents of any nationality aged 18 or older.
• Participants may submit one or more projects, but only projects published.

Judging Criteria

Entries will be judged by the Sponsor based on the following criteria:

• Aesthetic Quality 5/5
• Brand Consistency 5/5
• Communicative Effectiveness 5/5
• Versatility 4/5
• Degree of Innovation 3/5

Application

Click here to apply

For more information, visit De Shang Yun Contest.