Director of Destination Marketing at Rwanda Convention Bureau: (Deadline 10 December 2024)
Client: Rwanda Convention Bureau
Job Title: Director of Destination Marketing
Location: Kigali, Rwanda
Key responsibilities
- Oversee RCB’s overall data-driven DMD strategy, implementation and budget
- Drive MICE Revenues through Destination Marketing (DM) activities
- Increase international awareness of Rwanda as a preferred destination to host regional and international MICE Business.
- Approve DM campaign ideas
- Use data to analyze the success & impact of DMD strategies according to objective and targets
- Advise RCB Management on investment opportunities in the conference/events industry
- Advise RCB Management on communications, PR and media engagements
- Increase MICE industry actors’ involvement in the promotion and attraction of MICE business to Rwanda.
- Review and approve all DMD reports
- Provides constructive and timely performance evaluations.
- Direct report to the Deputy CEO
Qualifications and skills
- Minimum of a master’s degree in marketing, Business Administration, or Tourism.
- At least 10 years of relevant experience in marketing, and sales with a minimum of 7 years in a senior leadership role, preferably in the MICE industry or a similar sector.
- Strong analytical skills and the ability to use data and analytics to make strategic marketing decisions.
- Proven experience in developing and implementing successful marketing strategies that have led to an increase in revenue and business growth.
- Excellent understanding of the MICE industry, and the ability to generate revenue through sales and marketing strategies.
- Excellent communication and interpersonal skills with the ability to liaise with partners and stakeholders and work collaboratively with team members.
- Ability to think creatively and innovatively to differentiate the destination from competitors.
- Proven experience in team leadership and the ability to manage and motivate employees toward achieving objectives.
- Strong understanding of Brand Development/Awareness strategies
- Fluent in English and Knowledge of French and Kinyarwanda is an added value.
Note: The deadline for the application is no later than Tuesday, December 10th 2024.
Only shortlisted candidates will be contacted
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