Head of Marketing & Communication at King Faisal Hospital Rwanda (KFHR): (Deadline 20 June 2022)
Patient centered care
King Faisal Hospital, Kigali,“A center of excellence in health service provision, clinical education and research”. This is an exciting time for King Faisal Hospital, Kigali as we embrace a new strategic direction. The hospital has continued to grow due to its positive reputation for authentic compassionate health care and highly skilled medical practitioners, especially in specialized surgical and medical services.
King Faisal Hospital Kigali is looking for suitable candidates to fill the roles of the following positions.
HEAD OF MARKETING & COMMUNICATION
EDUCATION AND EXPERIENCE
He/she must hold Master’s degree in marketing, communications or related field.
Qualification in graphic design or equivalent preferred
At least eight (8) years’ working experience, with a minimum of five (5) years in an executive or managerial level marketing and/or public relations preferably in a hospital or Hospitality service industry setting.
Proven track record in marketing &Communication management.
Demonstrated experience in writing, Marketing Plans and Action plans in public relations, including writing press releases, participating in interviews, and liaising with the media.
Experience with InDesign, WordPress, Photoshop, or other digital design software is on an asset.
SKILLS AND ABILITIES
Willing and able to deliver services effectively and efficiently in order to meet client requirements.
Advanced skills in utilizing digital marketing platforms Including social media and developing digital marketing campaigns.
Highly proactive and able to work in a fast paced environment
High levels of professionalism and diplomacy, with the ability to interact with diverse stakeholders
Communication skills and the ability to collaborate effectively with team members
Knowledge of health & safety standards and requirements is an added advantage
Able to analyze detailed information
Ability to work in a team.
Customer and business oriented mindset.
Marketing Strategy, Design & Implementation
Develop and oversee the implementation of all communication and marketing strategies, policies, and procedures, Plans and action Plans.
Conduct market research and analyze data to identify, define, and cater to target market segments
Develop, design, and distribute all internal and external hospital communications, including informational brochures, hospital newsletters, annual reports, and pamphlets
Oversee and develop all marketing campaigns, including digital/social media marketing and print marketing
Maintain and update the hospital website and social media platforms, including design, content development, relevancy to target audiences, and search engine optimization
Manage all hospital signage, templates, and document branding (e.g. letterheads).
Manage marketing materials, Communication and related information available on the hospital intranet.
Public Relations & Communications
Participate, Coordinate and oversee all hospital events, including official functions and special marketing events
Serve as the hospital’s media liaison by managing all media requests
Develop and implement client surveys and respond to feedback
Manage all Customer complaints made through social media and other communication platforms or other issues in a timely manner and in line with the hospital’s policies and procedures
Raise and maintain public awareness of hospital services through press releases, advertising, and other promotional activities
Develop and maintain business partnership with targeted partners in Rwanda and abroad.
Leadership & Organizational Strategy
Prepare and oversee departmental budget and prepare department financial reports
Develop and coordinate internal marketing and branding strategies and build the hospital’s organizational culture of promoting itself
Ensure that any departmental issues (e.g. Communication, public relations) are solved promptly and in line with hospital policy.
Set departmental KPIs, monitor performance for continual improvement, and advise the management accordingly
Build capacity of team members through trainings and other professional development activities
Provide guidelines to hospital personnel regarding personal and professional representation to ensure hospital reputation management and consistent communication
How to Apply: Join us and take on the challenge to provide Patient Centered Care. Qualified candidates should send their cover letter, curriculum vitae and academic credentials, National ID, Recommendation letter from previous employer and criminal record to the above mentioned link by June 20th 2022.KFH is proud to be an Equal Opportunity Employer. We offer a competitive Total Rewards Program.
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