HYPE Marketing Assistance Grant 2026: (Deadline 9 September, 2025)

Applications are open for the HYPE Marketing Assistance Grant 2026. HYPE is MPMG’s annual grant program to help support emerging Canadian artists in the presentation of a new work, across all performing artistic disciplines. Open to organizations who have been in operation for no more than three years, at time of application, each recipient will receive $12,000 of marketing and consulting services from MPMG to promote work being presented during the winter or spring season.

HYPE is part of MPMG’s ongoing efforts to support, train, and mentor the next generation of performing artists through the donation of marketing services. HYPE will provide Media Relations, Digital Marketing, and Consulting support to raise the profile and awareness of the recipient’s new work, while simultaneously helping prepare them for ongoing success by providing training, mentorship, and marketing resources in preparation for future presentations.

Grant

• MPMG will donate $12,000 in marketing services to be used in 2026, in conjunction with the selected work.

Eligibility

• You are an organization who has been in operation for no more than three years as of the application deadline.
• You are a registered not-for-profit or charitable organization.
• You are presenting a new, fully staged, full-length work or mixed program in a professional setting with a minimum seating capacity of 150 seats. Eligible performing arts genres include dance, theatre, music, and comedy.

Application

Upon receipt of the applications by September 9, 2025 (at 5pm PT), MPMG may require an interview with the candidates, to take place in-person or through Zoom.

For more information, visit HYPE Marketing Assistance Grant.

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