Online Marketing Specialist Under Statute at RWANDA DEVELOPMENT BOARD (RDB): (Deadline 6 March 2023)
Job description
– Collate and report back monthly on performance statistics for all digital communications across all online and social media channels, using these statistics to influence future digital activity;
– Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy;
– Implement Pay Per Click campaigns monitoring their performance and return on investment;
– Develop informative and effective search engine optimized copy for the website and external blog postings;
– Manage and utilize the CRM to maximize online tourism marketing opportunities.
– Manage all tourism email marketing campaigns and newsletter distribution;
-Manage social media accounts to; ensure all copy is relevant for the different platforms, monitor company mentions and engage with customers where relevant;
– Manage the content diary for social media content;
– Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt;
– Regularly gather market intelligence on specific markets and the region’s performance, customer and trade attitudes/put to all others;
– Submit and present weekly and quarterly reports on status of activities;
– Play an active role in leveraging value from strategic partnerships including attending weekly meetings and contributing to strategic activities with the partnership team;
– Any other related assignment, as may be directed by the line manager.
– Collate and report back monthly on performance statistics for all digital communications across all online and social media channels, using these statistics to influence future digital activity;
– Act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy;
– Implement Pay Per Click campaigns monitoring their performance and return on investment;
– Develop informative and effective search engine optimized copy for the website and external blog postings;
– Manage and utilize the CRM to maximize online tourism marketing opportunities.
– Manage all tourism email marketing campaigns and newsletter distribution;
-Manage social media accounts to; ensure all copy is relevant for the different platforms, monitor company mentions and engage with customers where relevant;
– Manage the content diary for social media content;
– Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt;
– Regularly gather market intelligence on specific markets and the region’s performance, customer and trade attitudes/put to all others;
– Submit and present weekly and quarterly reports on status of activities;
– Play an active role in leveraging value from strategic partnerships including attending weekly meetings and contributing to strategic activities with the partnership team;
– Any other related assignment, as may be directed by the line manager.
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Minimum Qualifications
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Bachelor’s Degree in Communication
3 Years of relevant experience
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Bachelor’s Degree in Media
3 Years of relevant experience
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Master’s Degree in Communication
1 Year of relevant experience
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Degree in Media
1 Year of relevant experience
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Bachelor’s degree in Marketing
3 Years of relevant experience
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Master’s degree in Marketing
1 Year of relevant experience
Competency and Key Technical Skills
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Integrity
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Strong critical thinking skills and excellent problem solving skills.
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Inclusiveness
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Accountability
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Communication
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Teamwork
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Client/citizen focus
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Professionalism
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Commitment to continuous learning
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Proficiency in French and Kinyarwanda is an added advantage;
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Excellent command of written and spoken English;
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Proven track record in the successful development of products, within a complex stakeholder environment.
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Experience in managing a broad portfolio of products and services, across different life-stages.
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Experience in product and/or project management experience within a service industry to increase revenues.
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Proven track record in commissioning market research and using data to successfully launch and drive usage of products.
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Strong leadership and organizational skills with ability to effectively direct team to deliver projects on time and on budget
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Ability to collect & analyses information from various sources to design projects that meet tourist demand and can attain scalability
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Strong knowledge of tourism industry in relation to the policies, strategies and regulations governing the industry;
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Strong knowledge of Rwanda’s tourist attractions and available natural resources;
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Excellent creativity and innovation skills with ability to develop and new and diversified tourism products;
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Demonstrated ability to organize and prioritize work to ensure timely deadlines with high attention to detail
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Ability to work independently as well as collaboratively with cross-functional teams.
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