Public Relations and Communication Specialist at Ministry of Sports: (Deadline 19 July 2022)

Public Relations and Communication Specialist at Ministry of Sports: (Deadline 19 July 2022)

Public Relations and Communication Specialist at Ministry of Sports: (Deadline 19 July 2022)

Job description

•Ensure professional public relations of the Ministry are maintained;
•Ensure professional and friendly relationship is maintained with media outlets;
•Provide media and communication advice to the Ministry and its departments;
•Handle media requests for information and ensure that timely and professional responses are provided;
•Coordinate the Ministry’s public appearances in planned events as well as appearance of Ministry’s top managers (Minister and PS) in public events;
•Attend national and international audiences and media events of the Minister and the Permanent Secretary and take any necessary follow-up action;
•Organize and lead implementation of ministry’s communication campaigns;
•Analyzing media coverage and monitoring public opinion and trends related to sports sector and advice on Ministry’s response through the different media platforms (Ministry’s Website, TV, Radio, Social Media, Online Media….);
•Develop the institution’s annual media plan and ensure its implementation;
•Daily media monitoring and preparation of media reports for the Minister and Permanent
•Ensure timely and professional dissemination of Ministry’s information (Eg. Prepare Ministry’s press releases etc.)
•In collaboration with the Sports Events Management and Marketing Specialist; manage and ensure professional relations with sports sector stakeholders and potential investors;
•Writing and producing presentations and press releases
•Organize press conferences and draft content for the institutional website and ensure it is timely updated;
•In collaboration with the Advisor to the Minister; assist in drafting public remarks for Ministry’s planned public events/appearances;
•Prepare the briefing notes for high visitors as well as the speeches and messages to be delivered by the Minister;
•Coordinate and interlink with sports sectors federations and associations to improve sector visibility;
•Maintain communication contact database;
•Attend the monthly meetings for communication officers of National sport federations;
•Plan and lead capacity building sessions in the Ministry and sports organizations to enhance communication skills;
•Develop and manage strong relationship with creative, media, promotional agencies, key
stakeholders and development partners;
•Writing and producing presentations and press releases;
•Dealing with enquiries from the public, the press, and related organizations;
•Perform any other duty assigned by the supervisor which aligned with the mission.

Minimum Qualifications

  • Master’s Degree in Journalism

    1 Year of relevant experience

  • Master’s Degree in Communication

    1 Year of relevant experience

  • Degree in any other field with a relevant professional experience in communication, media and/or public relations

    5 Years of relevant experience

Competency and Key Technical Skills

  • Integrity

  • Strong critical thinking skills and excellent problem solving skills.

  • Inclusiveness

  • Accountability

  • Communication

  • Teamwork

  • Client/citizen focus

  • Professionalism

  • Commitment to continuous learning

  • Resource management skills

  • Analytical skills

  • Problem solving skills

  • Decision making skills

  • Time management skills

  • Risk management skills

  • Results oriented

  • Digital literacy skills

  • Fluency in Kinyaranda English and or French knowledge of Swahili is an added advantage

  • Ability to develop and implement communications initiatives using appropriate tools and channels

  • Ability to understand and apply fundamental concepts and principles related to investigating facts

  • Ability to understand and apply fundamental concepts and principles related to investigating facts, gathering and packaging of information for effective delivery to audiences

  • Knowledge of policies and procedures relating to communication and media

  • Knowledge of online communication tools with special emphasis in audiovisual production and dissemination

  • Ability to advise and provide technical support to government institutions and officials on media and communications matters


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