Senior Communication Officer at DUTERIMBERE IMF PLC: (Deadline 18 February 2025)
JOB ANNOUNCEMENT N° 001/2025
POSITION: SENIOR COMMUNICATION OFFICER
JOB TYPE: PERMANENT
REPORTING: PRODUCT DEVELOPMENT AND MARKETING MANAGER
LOCATION: HEAD OFFICE, KIGALI, RWANDA.
1. INTRODUCTION
DUTERIMBERE-IMF PLCis a local community development microfinance institution established in 2004. Its mission is “to provide financial and non-financial services tailored to low-income entrepreneurs, primarily women, to help them improve their socio-economic conditions”. It is operating in 12 districts of Rwanda.
In order to provide efficient services to its clients, DUTERIMBERE-IMF PLC is seeking to recruit highly-skilled, self-motivated and experienced person to fill the position of Senior Communication Officer.
General Description:
The job holder is in charge of contributing to the development, implementation, and execution of strategic marketing plans and products to attract potential clients and retain existing customers. This role involves overseeing marketing activities, enhancing brand awareness, driving customer engagement, and promoting the institution’s financial products and services.
Job description
1. Marketing Strategy and Implementation
- Contribute to the implementation of marketing strategies to enhance customer acquisition and retention.
- Support the Product development and Marketing Manager in planning and overseeing marketing initiatives.
- Participate in marketing activities and events to increase brand awareness and market penetration.
- Develop and execute advertising and promotional campaigns across multiple media platforms (social, print, etc.).
- Identify areas for improvement in product offerings, sales tactics, and promotional strategies.
- Analyze market trends, customer insights, and competitors to recommend improvements or new initiatives to expand market presence.
- Monitor and evaluate the performance of marketing campaigns and adjust strategies to optimize product visibility and client acquisition
- Conduct regular market research to identify emerging trends, customer needs, and areas for growth.
- Product Development and Client Mobilization
- Assist in the development and marketing of new products and services tailored to customer needs.
- Drive customer engagement efforts by mobilizing new clients and encouraging deposits.
- Conduct market research and surveys to analyze trends, customer needs, and competitor offerings.
- Manage distribution of marketing materials to ensure effective communication of product features.
- Customer Relationship Management
- Ensure high-quality customer service and measure customer satisfaction levels.
- Handle client inquiries, complaints, and suggestions, ensuring prompt resolution and reporting.
- Maintain strong relationships with clients and strategic partners to foster business growth.
- Conduct customer satisfaction surveys and implement feedback-driven improvements.
- Operational and Administrative Responsibilities
- Maintain the department’s budget and ensure cost-effectiveness in marketing activities.
- Collaborate with managers in budgeting and monitoring expenses related to marketing.
- Prepare weekly plans and reports on marketing activities and customer service performance.
- Other tasks that may be assigned by the position applicable professional hierarchy from time to time;
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing, preferably in the microfinance or banking sector.
- Experience in digital marketing and brand management is an added advantage.
Documents to submit
- Application letter
- CV
- Copy of Academic credentials
Interested candidates should submit the above documents on email at [email protected] not later than 18th February 2025.
N.B: Only candidates meeting the requirements will be invited for the written test and/or the interview.
Done at Kigali, on 13/02/2025.
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