Senior Manager – Products & Segments at MTN Rwanda: (Deadline 23 February 2024)

• Reference number: 1
• Job type: Permanent
• Location: Kigali Rwanda
• Organisation Name: MTN
• MTN Level: 3
• Posted: 16 Feb 2024

Job Description

Mission / Core Purpose of the Job

• Formulating and implementing a marketing strategy for subscriber acquisition, growth and revenue generation in the target market segments (High Value, Youth and Mass Market). Supported through market analysis /data analysis and research.
• Developing the product and segment roadmap per segment in line with the overall marketing strategy

Key Responsibility and Accountability

• Defining market requirements based on analysis, market research and inputs from the sales team.
• Develop innovative and value-based propositions for the respective market segments to drive revenue growth.
• Develop the go to market strategy for the target market segments for all market interventions and new propositions.
• Ensure all relevant products & services designed for the different market segments are covered in the propositions.
• Ensuring business profitability of the propositions and monitoring the performance of the propositions
• Monitoring of products and services performance, subscriber usage, churn, revenue, ARPU and propose recommendations where necessary.
• Develop and implement the strategic plan to build, develop and grow digital and nondigital products.
• Considers future consequences of actions on the viability of the Business discussing the current environment and how this will impact MTN as a Business both now and in the future.
• Defines and ensures compliance with adequate processes and systems for timely delivery and quality of projects, including relevant propositions and projects’ documentation.

Market Insights & Analytics

• Gather and analyze market related information – internal and external sources to generate insights that aid in decision making and development of the consumer functional strategy.
• Gather and collate information related to competitors operating within the same market and global best practices related to the consumer business.
• Provide inputs to the pricing and commercial team based on market and competitor intelligence related to pricing and promotions.
• Continuously monitor market developments and events and periodically share the information with relevant teams within the consumer function.

Segments & Products Planning

• Identify market segments based on customer classification/ segmentation and potential.
• Develop the overall product and segment strategy for each product, proposition, and bundle.
• Develop the product and segment business plan including revenue plan and operational details of achieving revenue targets as per strategy.
• Review pricing strategy and guidelines received from the pricing team based on organization/functional strategy and targets.
• Review and approve the product capacity and product technology investment decisions based on current capacity and requirements shortfall.
• Monitor and analyze product performance, plan and execute product revenue campaigns and promotions.

Segments and Products Management

• Analyze revenue targets for respective products and segments.
• Define the overall structure of product portfolios to be used within each segment.
• Develop and maintain segment and product roadmaps.
• Design products based on the basic behavior of market segments and link product portfolio to the market segment.
• Develop business cases for new product development and enhancements for existing products. Socialize and obtain approvals for the product portfolio and strategy.
• Analyze the performance of the current segment & product portfolio and deliver new product specifications as well as enhancements and new features. Retire products with limited performance.

Segments Products Monitoring

• Collate and analyze customer and product data to determine overall product performance.
• Compare the performance of the product concerning the forecasted performance defined in the business case.
• Report the performance of all products and segments periodically to relevant stakeholders.
• Provide proactive feedback to products and segments team related to product performance and suggest improvement opportunities to the current portfolio.
• Assist in the development of overall trends and insights regarding customer usage and spending behavior by generating trend reports/ performance reports and providing them to the products and segments team.

Supervisory/Leadership/Managerial complexity:

• Manage relationships with staff within the department, other departments, partner agencies, bodies, and suppliers, to achieve objectives.

Job Requirement

Job Requirements (Education, Experience and Competencies)

Education

• A bachelor’s degree in business administration, Marketing and IT Qualification.
• Proficient with MS Office applications.
• Strong understanding of the telecommunications industry.

Experience

• At least 5 years’ experience in Marketing in a Telecommunications Environment
• At least 3 years’ experience in Product Management and Development.

How to apply

All interested candidates are requested to apply through the MTN website and submit their updated curriculum vitae with copies of their academic credentials no later than 23rd Feb 2024. MTN Website portal: https://www.mtn.co.rw/careers/