Marketing Manager at Sustainable Growers Rwanda: (Deadline 31 March 2022)

Sustainable Growers Rwanda is a locally registered social enterprise that trains in coffee, runs a retail café, and connects smallholder coffee producers to the broader coffee market. The organization believes in transparency, innovation, inclusion, and most of all, great coffee.

POSITION: Marketing Manager 

REPORTS TO: S/E Director

SUPERVISES: None

LOCATION: Kigali

STATUS: Fixed Term Contract

JOB SUMMARY/PURPOSE

We are looking for a driven and talented marketing manager based in Rwanda with a passion to conduct marketing and promotion activities and take the Question Coffee brand to the next level.

The marketing manager will be working both online and offline marketing and communication strategies to raise the awareness of the social enterprise products and services hence increase the brand awareness.

The Marketing manager under the supervision of the Social Enterprise Director and the SGR Director will work to create social media content, promotional materials for the café, the wholesale department, and the academy. Ultimately, you will act as our brand’s voice to impress our customers and attract new clients and stakeholders.

MAIN RESPONSIBILITIES

ROLES & RESPONSIBILITIES

Communications

• Take responsibility for social media community management across Facebook, Twitter, Instagram, You Tube etc. Through creation of the social media content monthly and ensure its execution.
• Production of any branded collateral to support Communications, Brand & E-Commerce platform for both the SGR and the social enterprise
• Management and point of contact for the branded assets library.
• Develop a good relationship with media houses and ensure their presence during campaigns and events.
• Work with creative agencies to develop artworks for promotional marketing materials for product/services awareness and education.
• Keep a database of the Media Stakeholders, preferred vendors & suppliers.
• Managing the relationship with vendors, suppliers.
• Manage media and all PR activities related.
• Develop a customer complaint handling communication system – Cafe, Wholesale & Academy
• Oversee the implementation of the Media Kit

Marketing activities 

• Coordinate and monitor development and implementation of marketing plans for the social enterprise.
• Coordinate and execute marketing activities (BTL)
• Coordinate the consistency of the Question Coffee branding guidelines
• Monitor trends and opportunities in existing and potential markets and make recommendations where applicable
• Ensure content being uploaded and published on all digital platforms, meets the brand consistency guidelines
• Develop promotional materials needed
• Design and implement marketing campaigns for social enterprise
• Develop an exhibition kit that can be used by either the Sustainable Growers & Social Enterprise.
• Support the wholesale department and the academy in creation of marketing materials and the communication plan.
• Oversee signage and branding of all social enterprise
• Develop a good relationship with media houses and ensure their presence during campaigns and events.
• Support sales and business development team to grow revenue
• Manage marketing and communication budget
• Provide ongoing reporting before and after marketing campaigns and initiatives
• Perform any other duty as may be assigned from time to time
• Draft Terms of reference (TOR) of all contracts in relation to marketing.

Branding 

• • Be the owner of the Social Enterprise brand guideline, updating as needed.
  • Ensure all activities carried out by the Social Enterprise team fit within the brand’s mission, vision, promise and other elements of the guideline.
  • Provide strategic direction on new opportunities and market trends based on the Question Coffee brand.
  • Ensure the brand is ready to take on new challenges with respect to new markets, products, or services.
  • Lead major brand initiatives such as product packaging, retail experience, web presence etc.
  • Ensure that ongoing activities are in line with the overall brand strategy.
  • Handle all third-party issues relating to our brand.

• Ensure all activities, planning and communications for events are in-line with Question Coffee and SGR brand strategies.

REQUIREMENTS OF THE ROLE

• A University Degree in one of the following fields: Marketing, Business, Communications
• At least 5 years of work experience in a consumer product focused environment
• Experience in marketing, corporate affairs and retail customers will be an added advantage competency.
• Familiar with working with marketing 360 degree
• Possess an interest in working as a team – for the good of the group, rather than the individual
• Experience with computers, specifically time management software such as Asana and Google Calendar, as well as competency in Excel, Microsoft word, and crafting keynote presentations
• Meticulous attention to detail
• Desire to learn about the ins and outs of the coffee industry, and supply chain from coffee seed to cup of brewed coffee.

KEY DELIVERABLES

• Provide annual marketing and promotional activities for the social enterprise and its action plan.
• Provide the social media plan and its content monthly and ensure its execution.
• Provide marketing and branding materials needed during social enterprise and SGR Events, products launches and exhibitions.
• Competitor analysis on the local market and provide a recommendation accordingly.

KEY INDICATORS

• Consistency in brand offering.
• Ensuring SGR and Question coffee websites are updates
• Increase in number of followers on social media
• No of events conducted
• No of products launched
• No of article published
• No of viewers/clicks on the Question Coffee website.