Marketing Officer at Development Bank of Rwanda (BRD): (Deadline 6 August 2022)

Background Information

Job Title:  Marketing Officer

Job grade: JG6

Department: PR, Marketing and Communication

Duo Reports to: Functionally to Manager, PR Marketing & Communications Administratively to AFIRR Project Coordinator

Direct Reports: N/A

Indirect Reports: N/A

Contract terms: 5years renewable fixed term

Purpose of the Job:

We are looking for a passionate marketing officer equipped with relevant qualification and extensive experience in a wide range of marketing functions, such as communications, digital marketing, advertising, branding, and social media.

Main Responsibilities of the Job: 

• Managing and utilizing BRD’s communication assets (webpage, e-newsletter, social media platforms etc.) to enable strategic and effective communication.
• Assisting in developing marketing materials as well as managing and utilizing BRD’s marketing channels (website, Facebook ad, Google AdWords, etc.) to promote and/or disseminate projects’ profile and activities, knowledge products, events, resource mobilization, recruitment, etc.
• Assisting in developing communication plans for events and new projects
• Maintaining and ensuring the organization’s branding clarity and consistency
• Developing, writing/copyediting and/or sourcing of content BRD’s social media platforms (Facebook, Twitter, YouTube etc.)
• Writing/copy editing press releases, news articles and content marketing for BRD’s newsletter and website as well as external media/news outlet
• Assisting in media liaison

• Assisting in developing BRD’s Annual Report and other corporate communication documents/collaterals

• Assisting in creating visual products

• Managing visual documentation of projects’ activities and events

• Assisting in other duties directed PR, Marketing and Communication Manager

Performance indicators

• Execution of marketing campaigns
• Increasing social media engagement
• Turnaround time on responding to requests from clients and media
• Customer and stakeholders’ satisfaction

Working relationships

• All departments
• All stakeholders of AFIRR project

Professional, academic qualifications and experience

• A university degree in communications, marketing, journalism, development studies or other related studies
• A minimum of two-year working experience as communications officer or any other related positions

• Strong digital and offline marketing skills
• Strong communication and interpersonal skills
• Strong organizational and programmatic skills
• Able to work with graphic designer
• Able to take initiative and work well independently and as part of a team
• Good understanding in media and stakeholder liaison and engagement strategies
• Fluency in managing social media platforms (Twitter, Instagram, Facebook, TikTok, YouTube, LinkedIn etc.) and other related supporting applications, including their analytic platforms

Core competencies

Competencies shall include but not limited to:

• Proven experience as marketing officer or similar role
• Solid knowledge of marketing techniques and principles
• Thorough understanding of social media and web analytics
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• A team player with a customer-oriented approach
• Event management and coordination skills
• Big picture thinking