Public Relations and Media Officer at Direct Aid: (Deadline 7 April 2024)

Position

Public Relations and Media Officer

Key Responsibilities

• Develop and implement comprehensive public relations and media strategies to promote the organization’s mission, programs, and impact.
• Cultivate and maintain positive relationships with media outlets, journalists, and key stakeholders.
• Write and distribute press releases, media advisories, and other media materials to garner coverage of the organization’s activities and events.
• Coordinate media interviews, press conferences, and other media opportunities for organizational spokespeople.
• Manage the organization’s social media channels, including creating content, monitoring engagement, and responding to inquiries.
• Produce multimedia content, including videos, photos, and graphics, to support communication initiatives.
• Monitor media coverage and track relevant metrics to evaluate the effectiveness of PR and media campaigns.
• Provide media training and support to staff members and volunteers as needed.

Qualifications and Experience

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• A master’s degree is preferred
• At least 5 years of experience in public relations, media relations, or communications, preferably in the non-profit sector.
• Strong writing and editing skills, with the ability to create compelling stories and messages for different audiences and channels.
• Demonstrated experience in media outreach, including pitching stories, securing media placements, and building relationships with reporters.
• Proficiency in social media management and content creation, with a strong understanding of social media analytics.
• Experience in multimedia production, including photography, videography, and graphic design, is an asset.
• Excellent interpersonal and communication skills, with the ability to work collaboratively with diverse teams and stakeholders.
• Fluency in English and Kinyarwanda; knowledge of Arabic language is an advantage.